Fred Masadde Kabuye spent 16 years working in the areas of marketing, public relations, sales and corporate social responsibility projects for Shell Uganda and Airtel (formerly Celtel) Uganda. He was involved in managing brands and setting up new projects and ensuring corporate entities receive sustained and lasting public acceptance by engaging with regulators, law makers and the communities where the organisations operated.
Fred currently runs More Limited, a communication and marketing consultancy in addition to other commercial projects.
Fred is a passionate Rotarian and is a Past president of the Rotary Club of Kampala Ssese Islands. He is an Assistant Rotary Public Image Coordinator for Rotary District 9211 (Tanzania and Uganda).